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ekeyfloristpa

Support Local, Bloom Better!

🌸✨

When it comes to sending flowers, nothing beats the personal touch of your local florist! While the ease of ordering online may be appealing, here’s why calling your local florist is the way to go:

  1. Expert Guidance: Local florists know their blooms! They can help you choose the perfect arrangement based on the season, occasion, and recipient's preferences.

  2. Unique Designs: Local florists craft unique arrangements that reflect the beauty of your communicated sentiment. They’ll be able to tell you what flowers they have available and help you craft a unique one-of-a-kind arrangement.

  3. Quality Control: When you order locally, you get fresh, high-quality flowers from real people who are willing to stand behind their product.

  4. Personal Touch: A phone call means you can share special requests and add personal notes that make your gift even more meaningful.

  5. Support Your Community: When you choose a local florist, you're investing in your community and supporting small businesses.

In contrast, services like 1-800-Flowers often operate as middlemen, charging you a premium while sending your order to local florists for much less. This means the florists receive a smaller cut, impacting their ability to provide quality service, and leaving you disappointed because the value of your arrangement doesn’t match the price you paid.  For those who may not know, here’s how it works when you order through one of these online middlemen:

  1. Online Orders: Customers place orders through the website (such as 1-800-Flowers), often drawn in by convenience and a wide selection.

  2. Markup Pricing: These companies charge customers a premium for the arrangements, which can include delivery fees and various service charges.

  3. Fulfilling Orders: Instead of creating the arrangements themselves (they’re not florists so they have no means to create the arrangement!), they start calling local florists, trying to get them to accept the order at a significantly lower price than the customer paid.  If the florist says no (because typically what they are asking for would cost significantly more than the price they are offering), the call becomes a negotiation.  This can then lead to frustration and calls back and forth with the customer trying to get even more money or to compromise on the design they chose.    

  4. Profit Margins: The difference between what the consumer pays and what the local florist receives is how companies like 1-800-flowers make their profit. This can leave the local florist with less compensation for their work, impacting their business and leaving the consumer frustrated.

  5. Quality and Customization: Often, no photos or specific design details are given and so the local florist is left trying to create an arrangement that meets customer expectations but with minimal information provided by the online service. 

So next time you need flowers, skip the online middlemen and call a local florist directly! You’ll not only get a beautiful, custom arrangement but also support your local community. 🌼❤️ #SupportLocal #EkeyMarketplace #FlowerPower #ShopSmall

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